About Me
Vihang Group is a major real estate force in Thane, historically known for being the “Affordable Housing King” but recently undergoing a massive brand transformation into premium high-rise developments.
As of March 2026, Vihang is one of the most visible developers along the Ghodbunder Road stretch, leveraging its deep local roots (the group was founded by Pratap Sarnaik) to secure prime land parcels.
🏙️ Strategic Pivot: From Affordable to “Club-Class”
Vihang has shifted its focus from simple “budget homes” to amenity-rich luxury towers that compete directly with giants like Lodha and Puraniks. Their current marketing centers on “attainable luxury”—providing the lifestyle of a Pokhran Road project at Ghodbunder Road pricing.
- Ghodbunder Road Dominance: They own a significant “Vihang Belt” in the Kasarvadavali and Bhayandarpada regions.
- The “Clubhouse” Focus: Their newer projects are designed around massive recreational hubs. For instance, Vihang Nova and Vihang Luxuria are marketed as “club-first” residences.
- Fast Execution: Vihang is known for rapid construction cycles, often using modern shuttering technologies to complete floor slabs quickly.
📍 Key Projects & Status (March 2026)
| Project | Location | Segment | Status / Highlight |
| Vihang Capital | Kasarvadavali, Thane | Integrated Township | Their most ambitious project; a “city within a city” with dedicated zones for sports and retail. |
| Vihang Nova | Ghodbunder Road | Premium Mid-Segment | Known for 1 & 2 BHK “Smart Homes” with high-end automated features. |
| Vihang Vermont | Ghodbunder Road | Themed Luxury | Inspired by New England (USA) architecture; features sloping roofs and lush greenery. |
| Vihang Woods | Bhayandarpada | Nature-Centric | Positioned right against the Yeoor Hills for permanent forest views. |
| Vihang Marine | Bhayandarpada | Ultra-Luxury | High-rise towers focusing on views of the Thane Creek and the “Marine Drive of Thane.” |
📈 Current Market Standing
- Infrastructure Advantage: Vihang’s projects are perfectly positioned to benefit from the Thane Metro Line 4 and the Borivali-Thane Twin Tunnel. Their sites in Kasarvadavali are within walking distance of upcoming metro stations.
- Pricing Strategy: They typically price their units 10–15% lower than national brands like Godrej or Hiranandani in the same micro-market, making them highly attractive to salaried professionals working in the IT parks of Thane and Navi Mumbai.
- Community Focus: Being a local Thane-bred brand, they have a strong reputation for “after-sales” community management and organizing local cultural events in their townships.
🏢 Corporate Core Facts
- Chairman: Pratap Sarnaik.
- Expansion: While Thane is their fortress, they have recently scouted land parcels in the Mira-Bhayandar and Navi Mumbai regions for future diversification.
- Diversification: Beyond real estate, the group has interests in Hospitality (Vihang’s Inn, a popular hotel in Thane) and Education.